Professional applications

Call Tracking

Call Tracking is an important tool to analyse phone calls in order to optimize your online marketing activities. In this way you can find out how many calls are coming in from which sources and Google Ads campaigns. We provide you with the appropriate tools – according to your individual requirements.

Leads by phone

Phone calls are still the most popular way of contacting people around the world, despite what a lot of people might think. They are generally preferred over contact forms, chats, FAQ’s or the manual search of information on complex websites. This makes it even more important to be able to evaluate calls as part of your marketing strategy and success.

Wath is Call-Tracking?

If you run a website and invest in online advertising, call tracking is an indispensable tool for analysing and optimising your campaigns and managing your budgets. Up to now, telephone requests could not be measured directly. If you want to know how well your online campaigns are working or how well your advertising is performing in different media channels, it is essential to include calls as part of the customer journey.

How

Call tracking works

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Step 1 - Call

A user is on your website and dials the displayed phone number. Each user gets a unique number displayed, which is distinguished by randomly generated end numbers.
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Step 2 - Processing

The call tracking server processes the call and automatically sends the corresponding call information to your analysis tool.
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Step 3 - Analysis

The online analysis tool (e.g. Google Analytics) assigns the call to the session so that the call is combined with all other statistical data such as the source.

Why Corazón

Call Tracking

  • Cheapest provider in Germany
  • Attractive special offers for advertising agencies with volume prices and discounts
  • Free test possible
  • National and international service numbers directly from the network operator
  • State-of-the-art technology
  • Individualized solutions
  • Many years of experience and extensive know-how
  • Personal contact person
Our DEMO shows you how call tracking works with a real example, from the Google display to the call to the analysis in Analytics. Many more information, comparisons and application examples are also available on our product page.
We would be happy to take the time to present call tracking in a live demo. Just make an appointment or give us a call.

STATIC vs. DYNAMIC

What is the difference?

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Static Call Tracking ...

… refers to the measurability of calls for advertising campaigns in different media channels (e.g. TV, print, web – especially social media and Google Ads – mailings etc.). For this purpose, the respective advertising campaigns are linked to separate phone numbers. So that each call can be assigned accordingly. A separate phone number is assigned for each channel. This provides you with further evaluation options regarding the effectiveness and success of the advertising used or the budget. For this purpose, user-friendly online statistics are available to you free of charge.
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Dynamic Call Tracking ...

… is the association of the user with a dynamic telephone number as well as an automated forwarding of the call information in Google Analytics. For this purpose, each website visitor is first shown an individual number by automatically extending the static number by up to three digits. Incoming calls can thus be assigned down to the keyword level for evaluation and analysis. Each call is recorded and provides valuable information on the actual performance of campaigns or individual keywords

BASIC vs. ADVANCED

Two call tracking variants:

Basic

The Basic version allows an allocation of the calls to the respective traffic sources as well as a quantitative presentation of the call data (e.g. number and duration).

  • Assignment of calls down to keyword level
  • Online live statistics for all calls
  • Integration of the data in Analytics or in your individual statistics system
  • Allocation of calls from all campaigns and sources, not only AdWords
  • Easy integration
  • Quick deployment
  • 30 days cancellation period before the end of the month
  • Geo numbers with your area code
  • Can be combined with service numbers in over 100 countries (Geo or Freephone)
  • Worldwide termination/routing
  • No setup costs
  • Call evaluation rates by your agents
  • Freely definable criteria for call evaluation rates

Advanced

Advanced Call Tracking also offers content classification of the calls by the call centre agent following the telephone call by simply pressing a button.

  • Assignment of calls down to keyword level
  • Online live statistics for all calls
  • Integration of the data in Analytics or in your individual statistics system
  • Allocation of calls from all campaigns and sources, not only AdWords
  • Easy integration
  • Quick deployment
  • 30 days cancellation period before the end of the month
  • Geo numbers with your area code
  • Can be combined with service numbers in over 100 countries (Geo or Freephone)
  • Worldwide termination/routing
  • No setup costs
  • Call evaluation rates by your agents
  • Freely definable criteria for call evaluation rates

Oour

Services

  • Provision of service numbers (Geo or Freephone number)
  • Geo numbers in all 5,200 area codes in Germany
  • 0800 preferred numbers available from the BNetzA
  • Service numbers available worldwide in over 100 countries
  • Comprehensive routing options possible
  • Can be combined with IVR services
  • Setup of the tracking account incl. connection to analysis tool
  • Online statistics

Your

Advantages

  • Calls as a response channel for measuring the success rate
  • Detailed call information available for analysis
  • Quick and easy integration
  • No setup costs
  • Easy and transparent pricing model
  • No fixed contract period, 1 month cancellation period

Our

Partner