Call Tracking
Analyse phone leads
Measure calls for online marketing
Calls, contrary to widespread views, are still very popular and the most widely used means of contacting. Therefore, they are still very often preferred in practice contact forms, chats, FAQs or the search for information on complex websites. Therefore, it is all the more important to be able to rate calls as part of your marketing success.
Explanation video
Why Call Tracking?
If you operate a website and invest in online advertising, call tracking is an essential tool for analyzing phone calls in order to optimize your overall online marketing activities and manage your budget effectively. Until now, telephone inquiries could not be measured directly.
If you want to know how well your Google Ads campaigns are performing, or how your advertising is performing across different media channels, it is essential to include phone calls as part of the customer journey. With call tracking, we provide the right tools for exactly that.
How Call Tracking Works
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Static vs. Dynamic
Statisches Call Tracking ...
… bezieht sich auf die Messbarkeit von Anrufen für Werbemaßnahmen in unterschiedlichen Media-Kanälen (z. B. TV, Print, Web – insbes. Social Media und Google Ads – Mailings usw.). Hierzu werden die jeweiligen Werbemaßnahmen mit separaten Rufnummern verknüpft. So dass jeder Anruf entsprechend zugeordnet werden kann. Für jeden Kanal wird eine eigene Rufnummer vergeben. Dadurch erhalten Sie weitere Auswertungsmöglichkeiten bezüglich der Wirksamkeit und des Erfolgs der eingesetzten Werbung bzw. des Budgets. Hierzu stehen Ihnen komfortable Online-Statistiken kostenlos zur Verfügung.
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Dynamisches Call Tracking ...
… ist die Verknüpfung des Users mit einer dynamischen Telefonnummer sowie einer automatisierten Weiterleitung der Anrufinformationen in Google Analytics. Dazu bekommt jeder Webseitenbesucher zunächst eine individuelle Nummer angezeigt, indem die statische Nummer automatisch um bis zu drei Nachwahlziffern verlängert wird. Eingehende Anrufe können damit zur Auswertung und Analyse bis runter auf die Keyword-Ebene zugeordnet werden. Jeder Anruf wird erfasst und liefert wertvolle Informationen zur tatsächlichen Performance von Kampagnen oder einzelnen Keywords
Static Call Tracking...
… refers to the measurability of calls for advertising measures in different media channels (e.g. B. Google Ads, social media, business networks, print, TV or even in mailings). For this purpose, the respective advertising measures are linked to separate telephone numbers. So that each call can be assigned accordingly. A separate telephone number is assigned for each channel. This gives you further evaluation options regarding the effectiveness and success of the advertising or budget used. For this purpose, convenient online statistics are available free of charge.
Dynamic Call Tracking...
… is the linking of the user to a dynamic telephone number and an automated forwarding of the call information in Google Analytics. For this purpose, each website visitor is first shown an individual number by automatically extending the static number by up to three by-election digits. Incoming calls can thus be assigned to the keyword level for evaluation and analysis. Each call is captured and provides valuable information on the actual performance of campaigns or individual keywords.
Basic vs. Premium
The basic version allows the calls to be assigned to the traffic sources as well as a quantitative representation of the call data (e.g. B. number and duration of incoming calls). In addition, Call Tracking Premium offers a quality of the content of the calls by the call center agent after the phone call at the touch of a button.
Basic
- Assignment of calls down to keyword level
- Live online statistics for all calls
- Integration of the data into Analytics or into your own custom statistics system
- Assigning the calls to all campaigns and sources, not just AdWords
- Easy integration
- Fast deployment
- 30 days notice to terminate at the end of the month
- Geographic numbers with your local area code
- Can be combined with service numbers in more than 100 countries, geographic or freephone
- Worldwide termination and routing
- No setup costs
Premium
In addition to all the Basic options:
- Call rating by your agents
- Freely definable criteria for call evaluation
Services
- Setup Tracking account incl. Connection Analysis tool
- Static or Dynamic
- Basic or Premium
- Call-Event Conditions (CEC feature)
- Customer Defined Event
- Value (CDEV Feature)
- Provision of service numbers (geophone or freephone number)
- Geo-numbers in all 5,200 pre-election areas in Germany
- 0800 request numbers available from the BNetzA
- Service numbers available in more than 100 countries worldwide
- Comprehensive routing options
- Can be combined with IVR services
- Online statistics
- Many years of experience and extensive know-how
Advantages
- Calls as a response channel for success measurement
- Detailed call information available for analysis
- Fast and easy integration
- No setup costs
- Simple and transparent pricing model
- Cheapest provider of Germany
- Lucrative offers for advertising agencies with relay prices and discounts
- Free test possible
- No long-term commitment, monthly cancellation period
- Individual solutions
- Personal point of contact