There are some critical success factors for these payment methods in online marketing on the Internet and a general rethinking of receivables management is required:
Widespread on the provider side are online payment methods such as PayPal and ClickandBuy as well as online bank transfer solutions such as Giropay and credit card payment. Direct debit and bank transfer are also used. From the end customer’s point of view, the most popular method is still the classic purchase on account. However, this procedure is rarely used by providers due to the existing risks. Studies confirm, however, that this payment method in particular generates very high sales growth on the provider side due to end customer acceptance and increases customer satisfaction immensely. The primary goal is to achieve the highest possible initial payment rate (= payment security) for the respective online provider and to minimize losses.